Virgin Mobile Australia has announced a free data offer called 'Sweet Gig'. It offers 1GB of data downloads for free every month for the lifetime of the plan.
But there is a catch. The offer is available only with a 24 month postpaid plan, and it available only with a Samsung handset. The deal is available until the end of November 2012. It is being promoted through the Doug Pitt series of commercials, in which actor Brad Pitt’s brother is shown living a celebrity lifestyle on his recent trip to Australia and enjoying his ‘Sweet Gig’ with Virgin.
The voiceover explains: “At Virgin Mobile we’ve given Doug Pitt a pretty sweet gig, so we think it’s only fair you get one too. Get a Samsung Galaxy S 11 for an extra $5 per month on the Big Plan $29 and we’ll give you a bonus gig of data.”
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Graeme Philipson is senior associate editor at iTWire and editor of sister publication CommsWire. He is also founder and Research Director of Connection Research, a market research and analysis firm specialising in the convergence of sustainable, digital and environmental technologies. He has been in the high tech industry for more than 30 years, most of that time as a market researcher, analyst and journalist. He was founding editor of MIS magazine, and is a former editor of Computerworld Australia. He was a research director for Gartner Asia Pacific and research manager for the Yankee Group Australia. He was a long time IT columnist in The Age and The Sydney Morning Herald, and is a recipient of the Kester Award for lifetime achievement in IT journalism.
