Unless you’ve been living under a rock, or simply don’t care about the latest smartphones, you’ve likely noticed that we’re firmly into smartphone launching season.
From iPhones to 4G Samsung Galaxy SIII’s, LG Optimus Gs to Nokia Lumia 920s and HTC Windows Smartphones and more, several of these smartphones models have at least been announced, even if only some of them have actually launched and are available at retail.
Of the phones mentioned above, only the iPhone and 3G Galaxy SIII models are actually available to buy in store, now joined by the brand new Motorola RAZR M and RAZR HD models, with the 4G Samsung Galaxy SIII due on the 9th of October, the HTC and Nokia Windows Phone 8s due in November, and LG’s Optimus G not available in Australia until early 2013.
So, while it may well be smartphone launching season, it’s those who actually deliver models to retail that stand an actual chance of making money through sales.
So, what has Moto done to make its two new RAZRs, the RAZR HD and RAZR M stand out?
Although both RAZRs are dual-core smartphones, rather than the more battery-hungry quad-core smartphones some Android makers offer, both RAZRs come with “premium design materials”.
These include Gorilla Glass displays, DuPont Kevlar fibre and splash-guard coatings, HD Voice support, 4G LTE, a “SmartActions” feature that learns how you like to use and set-up your smartphone in different scenarios, Android Beam to wirelessly send info between Android Beam capable phones, SIM-based NFC support, all the Google apps you expect – and naturally more.
Moto’s RAZR HD model with 4.7-inch screen specifically promises a long-lasting “all-day” operation through a “powerful 2500mAH battery” so you can, in Moto’s marketing-speak, “talk, text, tweet and browse - all day long”.
Meanwhile, Moto’s RAZR M comes with a 4.3-inch screen with a weight that’s naturally lighter, and a design that Moto marketing speak says “fits perfectly in the palm of your hand”, but with a 2000mAh rather than 2500mAh battery as in the HD.
Even so, Moto says this 2000mAh battery is still one that’s long lasting and “more powerful than those in many competing devices”.
The M also comes with “interactive, swipe-by-swipe tutorials that walk you through the setup and help customise your phone to your needs”, with “no instruction manual required”.
Motorola Mobility’s local MD, Timo Brouwer, said in a statement that “With both the Motorola RAZR HD and RAZR M smartphones we’ve really focused on four key areas: power management, design, speed and the best Google experiences.
“You can now choose from two beautifully designed smartphones that offer this unbeatable combination along with support for Telstra’s superfast 4G network, which will make you forget what it was like to wait for web pages, cloud-based services and streaming media to load.”
Specs and more on page two, please read on!