An increasing number of consumer electronic devices including smartphones and printers are being marketed on an exclusive basis through particular retail chains and franchises.
The latest example is that Huawei's new Android-powered Huawei Honor smartphone is only available from Dick Smith.
Whether that will help parent company Woolworths to offload the flagging electronics retailer remains to be seen, but the problem for customers with such exclusive arrangements is that it eliminates price competition (which is perhaps the reason why manufacturers and retailers like these deals) and makes it harder to purchase locally.
Other specifications include an 8MP HDR camera with flash, front VGA camera, support for HSPA+ (14.4Mbps download), and an unusually capacious 1900mAh battery.
THe handset weighs 140g and is 10.9mm thick.
Software features include Huawei's own UI and DLNA compatibility.
"The Huawei Honor features simple-to-use, advanced technology that allows people to share and connect easily, a great user experience that is enhanced by its ultra-long battery life," said Mark Treadwell, head of marketing at Huawei Device Australia.
Although the photo shows a black case, the Honor will be sold here in white.