According to Navman, the new 2012 My Series has features that represent “one of the greatest leaps in navigation guidance since the early days of the category”.
The feature in the spotlight is Landmark Guidance Plus, an enhanced version of Landmark Guidance that provides navigational directions in an intuitive and straightforward way, much like someone would if they were in the car with you.
According to Wendy Hammond, marketing director, Navman Australia & NZ, Navman’s primary goal is to deliver the best navigational experience possible for drivers, and the company relentlessly researches ways in which it can do this. In response to insights gained from recent studies, this new range takes Navman one huge leap further with features like the new Landmark Guidance Plus.
“An independent behavioural study we commissioned last year revealed some valuable insights about what drivers want when they are out on the roads. They reported that there were too many things competing for their attention on the roads, which distract and cause important information to be missed. They said that they would feel more confident if they could correlate directions to what they are seeing in their environment, and if they could be told of important information when they needed it. Many drivers had difficulty judging distance, especially at different speeds, and reading street signs at a distance. We incorporated what we learnt from these insights and that is why this new range of Navman MY Series is our best ever.
CONTINUED on PAGE 2