Even in the face of the impending, overwhelming, 4G LTE 4-inch iPhone 5 with NFC, better camera, better screen, better battery, quad-core processor and more, Apple still managed to grow its US “share of mobile subscribers” by 1.4% in the month of June.
The news comes courtesy of analyst firm comScore, which has just issued its the “June 2012 U.S. Mobile Subscriber Market Share” report, in which “more than 30,000 U.S. mobile subscribers” were surveyed.
While Apple grew from 14% market share in March 2012, this grew to 15.4% in June – and while Samsung has the top individual US mobile subscriber market share at 25.6% in June, this is down 0.4% from 26% in March, with other vendors like LG, Motorola and HTC making up the rest as seen in the graphic above.
Given just how many vendors sell Android phones, it’s no surprise to discover that, when lumped together, Google “has” 51.6% “smartphone platform market share” in June, which is up 0.6% from March 2012, but Apple as an individual company has a whopping 32.4% - up 1.7% since March.
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When it comes to actually using the features on smartphones, comScore again has some interesting stats.
These are that 75% of US mobile owners used text messaging during the survey period, downloaded apps were used by 51.4%, browsers used by 50.2%, social network/blog readers (lumped together for whatever reason) is at 36.9% of mobile subscribers, game playing by 33.4% and amazingly, despite the iPod revolutions of the past, only 27.6% of mobile users in the US use their phones to listen to music.
Of course, had the iPhone 5 been available by now, Apple’s figures would likely be much, much higher, but Apple clearly wasn’t yet ready to launch – and wants all those juicy growth figures to pop into its 3rd and 4th quarters of the year, with the 4th quarter at least supposed to show stunning growth due to massive sales, new models and all the rest.
Samsung and HTC also launched galactically stellar new smartphones over the past few months, from the HTC One to the Galaxy SIII and a range of other models.
So, comScore’s next few reports will be fascinating to see, but for now, despite Apple’s sales having dropped while users wait for the new iPhone 5 to drop, the crunchy company still managed to grow its share anyway, showing the strength of iOS popularity despite Google’s ever sweeter set of Android operating systems.
