Late last year, I interviewed Jon Callas, currently CTO at Entrust, but previously a senior executive at Apple. I asked him what he thought Apple's future might look like. One of his comments was, “Things will go reasonably well because the organisation does a pretty good imitation of Steve's taste as a group. Now, five, ten years from now, who knows?
“But I will bet that where Apple gets it wrong in the future is not being able to predict when Steve would have a change of heart on something as opposed to continuing what he does now."
And that's the problem that seems to have arrived a little quicker than Callas might have expected.
Reading the tea-leaves, there are hints that Apple no longer owns the agenda when it comes to SmartPhones and tablets. Suggestions are that it is being forced to play catch-up in a number of genres - the endless rumours of a 7-inch iPad being a perfect example.
Another example is the point-blank refusal of Samsung to lay down and die in the plethora of legal action being taken by Apple around the world. Worse for Apple is that in some jurisdictions, Samsung is actually winning; albeit with the tag of “not cool enough" but a win is a win!
But what of the plethora of rumours?