Ah, Samsung. Fresh from a zillion lawsuits for and against Apple, some which you’ve won, and others which you’ve lost, there is one star that shines more brightly than all the rest in your Galaxy of Androids: the Galaxy SIII smartphone.
Thin, light and bright, the SIII can speak for itself with is S-Voice, it can see for itself with a higher-def front facing camera and clever software smarts, and with its haptic screen provides an even more “touching” experience than the iCompetition.
And, just as Apple pulls in the billions in profit, so too can Samsung succeed at the profit game, pulling in the equivalent of AUD $5.68 billion in profit – in the second quarter alone, with J.K. Shin, Samsung’s mobile head lauding the SIII and the fact it has exceeded “10 million units” in sales.
The SIII isn’t without competition, however – HTC’s One Series, launched before the Galaxy SIII, is a solid and feature-rich competitor, leading to Fandroid fights over whose Android 4.0 smartphone is better.
Meanwhile, the Huawei’s and ZTE’s of the world threaten with similar-looking handsets at much cheaper prices, but without the polish and panache that HTC and Samsung have seemingly effortlessly brought to bear in their respective Ones and Galaxies.
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Both Androids also give users another challenge – that of using those models with one only hand, a handy thing when your other hand is weighed down by shopping bags, handbags or briefcases, the kids or something else.
While the Galaxy SIII has a 4.8-inch screen, and while it does look truly stunning, especially when compared to the 3.5-inch screen of the current iPhone, it’s big – so big that you need giant hands to get your thumb to the top of the screen with only one hand.
The SIII may well be “designed for humans”, but it’s really more of a design for humans with big hands – or humans that prefer using phones with two hands when performing functions other than putting the phone to your ear and cheek and talking.
But that hasn’t stopped 10+ million people from taking a plunge into Samsung’s Galaxy of choice and features that do their best to equal Apple’s offerings and best them at the same time.
The SIII is a stellar handset, one that screams “this phone is everything the iPhone isn’t” – while making sure to match Siri with S-Voice, or introduce a “smart” front facing camera that “knows” whether your eyes are watching the ginormous screen or not.
It challenges Apple to ensure the iPhone 5 is the best iPhone Apple can deliver, and while the iPhone 5 is now surely set in stone as we type, and is likely on the verge of going into final production, the SIII has had what it takes to sell over 10 million handsets, and clearly has what it takes to sell millions more – even once the iPhone 5 comes out, for the SIII was designed to take on the iPhone 5 as much as it was designed to take out the 4S.
For more information, check out our recent article, “Let’s face it, Galaxy SIII designed to beat iPhone 5 not just 4S”.
Until then, however, the SIII has been – and continues to be - a success of galactic proportions for Samsung, but for those who have not yet upgraded, or wonder whether to wait for the iPhone 5’s unveiling, the universal refrain remains: To S3, or not to SIII, that is the iQuestion!
