Home Your IT Mobility iPhone 5: the in-cell upsell for the iSomething-else?
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While the world’s iPhone blogs rummage through the remains of the Wall Street Journal’s “report” that a thinner screen is coming thanks to new “in-cell” touch technology, others suggest the end of the name “iPhone” may well be nigh.

Although some sensitive souls out there are horrified that the world’s iDevice aficionados might be interested in devouring as much iPhone news as possible, whether a brand new leak or a new view on days old news, the facts are simple: iPhones are hot, hot, hot!

Every tech news website knows that readers are searching for anything to do with the new iPhone – and are doing so in greater numbers than for virtually all other gadgets combined – thus making the dissection of iPhone rumours all the more juicy, and the iPhone echo chamber ever stunningly louder.

The freshest rumour is now a couple of days old – that from the Wall Street Journal’s Hong Kong reporters, explaining from those people in the know that the iPhone’s screen will be more advanced that iPhones before it, eliminating the touch-layer and building it directly into the LCD itself.

This is taken as a great revelation by many blogs, and even offends some who have read this news too many times, but the facts are that each new iPhone will be more advanced than its predecessor in some way – that’s the way technological evolution goes.

Indeed, some are predicting just that – evolutionary change for the iPhone 5, rather than massively significant revolutionary change, and given the precarious nature of the world’s economy, this sounds like it makes great financial sense – not that making sense or otherwise would change what Apple wants to do, when Apple wants to do it.

Clutching at straws to create “new” iPhone 5 news, however, is the trend of a couple of sites to speculate wildly on whether the iPhone 5 might be called something completely different – an iSomething else I suppose, as CNET in the US proposes, along with the UK’s PhoneReview site.

Whether you are bored with the current state of iPhone 5 rumours, and are awaiting some jaw-dropping, bar-hopping, mind-blowing iPhone 5 revelation – or not – the current state of iPhone 5 speccery is decidedly pedestrian from an evolutionary viewpoint.

4-inch screen? Check. 4G LTE? Check. NFC chip? Check. 128GB storage option? Check. Quad-core processor? Check. 12 megapixel camera? Check. More carriers than ever before? Check. Payment option? Cash, Credit or… Check. Cheque if you're from Australia or the UK.

Where’s the super amazing unthought-of, blow your head off, pop your eyes out, mind-bending new iAddition that no-one, but no-one has managed to prise out from Apple’s “double-downed” secrecy mode?

Sure, there’s rumours of that August announcement, even though some still expect an October date.

But what of some new mind-reading capability for Siri, or a built-in radiation detector as seen in one of Sharp’s latest Japan-only smartphones?

What of an inbuilt teleportation device, or magical Apple queue jumper ability? A built-in water purifier or air ionizier?

Of course, these features are a bit out there, save for the radiation detection device which is now a real smartphone feature in Japan?

Until a new rumour busts through the gate, whether real or imagined, the world’s iPhone 5 rumour bloggers are at a bit of an impasse, needing to make stuff up to keep voraciously hungry iReaders happy.

Because, a new credible rumour will emerge. It’s just a matter of time, and it’s what has happened over the last five years as every new iDevice has neared its official unveiling.

Hey, at least we got copy and paste for the iPhone some years back – imagine if we were still waiting for that?

So, dear reader, dear iPhone aficionado, dear iPhone 5 is not yet alive fanatic – there really isn’t any new iPhone 5 news right now – or at least… not yet.

And while it may or may not happen overnight, I can assure you that, from someone, somewhere out there (likely in China!) – new news is coming, and when it does, the iPhone 5 rumour mill will go into overdrive once again!

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Alex Zaharov-Reutt

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One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks, including stints as presenter of Ch 10’s Internet Bright Ideas, Ch 7’s Room for Improvement and tech expert on Ch 9’s Today Show, among many other news and current affairs programs.

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