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Flagship smartphones from all the major players are supposed to be iPhone killers yet higher resolution screens, quad core processing power, and professional grade inbuilt cameras have not managed to sway the loyal Apple brood into switching sides. So what are these manufacturers doing wrong?

They’re picking the fight in the wrong place. They’re bringing a knife to a gun battle. In short, they’re battling Apple’s iPhone when in fact they should battling Apple’s iOS.

The Samsung SII was a game changer in the Android space, and it itself was an iPhone killer. It was the one phone that brought some of the fanboys/fangirls/fanpeople across and as much as they didn’t want to admit it then, most weren’t happy. Trust me, I know many of these people, and most of them have since changed back, so what was their main complaint?

It wasn’t the call quality, or the battery life, or even the size, it was Android. The phone’s operating system just wasn’t up to task; which is a shame given its superior hardware over Cupertino’s wonder device. And the same has been said for all manufacturers, not just Android. RIM’s Blackberry is almost out of the market and Microsoft’s Windows Mobile is trying to play catch up on Apple’s 5 year head start.

It’s not looking good for phone companies not named after a fruit and their points of difference, (more power, more pixels, more everything) just isn’t doing the trick. What manufacturers need to do is invest more in User Experience testing and less in cramming more and more technology into a device that has more than what the average human will use anyway.

The closed eco-system of Apple’s iOS; the drawer of most complaints from the “open source” fraternity, has proved that programming within boundaries, almost guarantees a certain level of expectation; from the developers, to the power consumer, all the way down to my not so tech savvy mother who has an iPhone 3GS. If she needs to use my iPhone 4 to send an SMS or email, she’ll feel right at home.

Android users do it tough. Apps might run perfectly on Google’s Nexus yet bomb on HTC’s One but work fine on Samsung’s first Galaxy. There is no consistency.

Most of us would love a Lamborghini. But if it’s a pain to drive with back to front peddles, roof mounted steering wheel and a 16 speed manual gearbox, trading it in for a Corolla that can just be driven away is the better deal.

And it’s these observations here, that prove that any iPhone vs (insert current hotness in smartphones here) is a pointless waste of time. The iPhone was killed and slayed a long time ago, but Apple’s iOS will continue to reign king over every portable device released.

Whether they take their fight to the laptops and desktops of the world, is best left for another post.

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Dexter Eugenio

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A blogger and small business owner proudly helping other small businesses with their IT and Social Media, Dexter is a 15 year player in the "IT game" A closet marketing nerd and self confessed technology geek, Dexter is passionate about technology, creativity and small business and is not the least surprised he has chosen a career most befitting to his name.

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