As feared by some, that price is somewhat higher than $US249, even when GST is taken into account - $269 would have been closer. But them's the breaks.
On the other hand, a $25 Google Play voucher is included "for a limited time", and Google and Asus seem to be positioning the Nexus 7 as a media consumption and games device.
Specs of the new tablet include a 7in, 1280x800 multitouch screen with scratch-resistant Corning FIT glass, Nvidia Tegra 3 quad-core processor, and Android 4.1 Jelly Bean. Battery life is said to be 9.5 hours.
An optional smart cover is offered in a choice of six colours.