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Orange Business Services says its M2M platform is supporting flaik's tracking system in eight countries – Australia, Austria, France, Germany, Italy, Spain, Switzerland and Turkey – and will soon expand coverage to other countries in Eastern Europe and Asia Pacific.
In addition to skiing, flaik plans to use the Orange service to extend its tracking system into its other international sporting markets such as cycling and mountain biking. It is already supplying its GPS tracking systems to the North Shore Overlord GPS Mountain Bike Race in Canada and other one-of-a-kind specialty events, such as charity races.
According to the flaik web site the company was founded in 2005 by Steve Kenny, who "took the company through its initial development phases in Australia and Canada and into its first commercial deployments in the USA in 2008."
In 2008, flaik was named Australian International Product of the Year and was awarded an IF Product Design Award by the International Forum Design in Hannover, Germany.
Orange Business Services entered the global M2M market in mid 2009 when it opened an international M2M centre in Brussels, saying the move signalled its intention "to be amongst the world leaders in the M2M field."
According to the company, "The International M2M centre is aimed at both original equipment manufacturers (OEM) that include M2M technology with their products and services, and at national and multinational companies." A branch was opened in Australia in early 2010, headed by Malcolm Seymour.
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