It goes for two hours, with the first hour hosted by Windows Phone supremo Joe Belfiore.
In the first hour we get to see all the cool new features on a consumer level – from the new IE 10 browser, to the new maps and locations, new gaming capabilities and amazing desktop graphics, through to a much more customisable “start screen”.
There’s a new NFC-compatible “wallet” that looks similar to Apple’s iOS 6 Passbook.
There’s also a stack of improvements such as multi-core processors coming, higher screen resolutions, better voice control and plenty more.
The second hour is for developers who really want that much more hard-core info of what it all means for development and coding efforts.
If you’re not a developer, you can skip that second hour, but the first hour is definitely a must-see event, whether you’re an iPhone fanboy or an Android fandroid – heck, even if you’re a Blackberry juicer, you’re going to love the competitive edge Microsoft is bringing back to its smartphone efforts.
Microsoft is getting exciting again, after the “meh” of Windows Vista and Microsoft’s very slow progress following the initial amazing buzz around Windows Phone 7.
As I noted back when Windows Phone 7 launched, “Microsoft is back in the game”.
Well, it might have taken Microsoft 5 years to catch up to Apple, but catch up they have, and if you want to see how much, the launch video is the place to go.
You can watch the full event here (you’ll need the freely downloadable Silverlight plugin which you’ll be prompted for if not already installed on your PC or Mac).
For those wishing to watch the event inside the Windows Media Player app on their PCs, or on a Mac using the VLC player, then please click here.
It’s must-see smartphone launch event TV!