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The news comes forth from Telstra’s releasers of press releases, who itself brings it forth from a J.D. Power and Associates 2012 “Australian Wireless Network Quality Performance Study”, with the study one that “surveyed consumer experiences with voice calls, messages, email and the mobile internet”.
The JD Power survey is “based on responses from more than 1,900 mobile customers across Australia” and was “fielded between February and March 2012”.
As Telstra is the Aussie incumbent, it presumably has far more ready cash to do clever things like build next-gen networks light-years ahead of its competitors.
In addition to having more money, Telstra is also obviously more organised than its competitors, because you need to be organised to actually pull such a forward thinking move off.
So it comes as no surprise, months after the 4G network started its rollout, to see the fruits of Telstra’s labours ripen nicely, with Telstra Mobile’s Executive Director, Warwick Bray, noting “Australia’s widespread adoption of smartphones meant mobile network quality had never been more important”.
More specifically, Mr Bray stated that: “We know that a great-performing mobile network is central to keeping our customers connected with the people and content they love when on the move. That's why we are constantly investing in our network to stay ahead of customer demand.
“In the last 12 months alone we upgraded more than 5,000 mobile base stations and became the first telco to offer ultra-fast 4G LTE connectivity to Australians – switching on our 1000th 4G LTE base station in Mackay Queensland just last week.
“Appetite for fast, reliable connectivity has never been so great and Telstra customers have taken up more than 300,000 4G devices to browse the mobile web faster, stream music and video with fewer interruptions and enjoy rich internet content traditionally reserved for PCs.
“Our customers tell us they choose Telstra for superior coverage, fewer dropped calls and because they can enjoy reliable mobile data on the move. The research findings confirm what our customers and drive surveys have told us for years and are a testament to the skill of our network engineering team which is among the most experienced in the world”, concluded Mr Bray.
In addition to Australia’s “highest quality network overall”, J.D.’s study also “found Telstra was rated highest for voice calls (with fewer dropped calls and more calls connected first try), highest for text messaging (with fewer text message failures and late text message notifications) and highest for mobile web performance (with fewer web connection errors and less excessively slow web loading).”
Next G and 4G have clearly paid off in spades, then, over the past few months (for 4G) and years (for Next G), even if there have been complaints about congestion of the Next G networks in peak times in the Melbourne and Sydney CBDs, Telstra will obviously do what it can, as fast as it can, to ensure it stays well ahead of the Optus and Vodafone pack.
At the breakneck speed things are travelling at, I wonder how long it will be before we hear of and see Telstra’s first LTE-A announcement?
