ITWire

In-app purchasing provides developers and publishers with ways to get more money from users following the purchase of an app, or to convert a free app download into a paying customer. Periodical publishers can offer a free reader app and then charge for individual issues, and progress through many a game can be accelerated by the purchase of additional in-game goods.

Amazon has two good reasons for playing in the Android in-app purchasing market. First, its Kindle Fire device is based on Android. Secondly, it is a very well known brand with millions of customers who can use their existing accounts for in-app purchases - and those who haven't already purchased something from Amazon are more likely to trust the company than a business they've never heard of before.

"Amazon Appstore's In-App Purchasing service enables developers to generate more revenue from their apps," said Aaron Rubenson, director of Amazon Appstore. "In-App Purchasing is simple to integrate and gives developers access to millions of Amazon customers who are already familiar with Amazon's 1-Click payment system. Many of Amazon Appstore's customers have shopped with Amazon before and they trust Amazon's easy payment process, which leads to higher conversion of developers' in-app content and subscriptions."

Amazon Appstore's In-App Purchasing service is simple for developers to integrate and helps monetize their apps and games, while offering customers a seamless and secure 1-Click purchasing experience.

A number of well known developers and publishers including Disney, Condé Nast, The Wall Street Journal and New York Post are already using Amazon Appstore's In-App Purchasing to offer in-app content and subscriptions.

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