Lazaridis said; 'we have partnered with leading music companies to provide a 'full track' music sharing and discovery experience that will provide users with quality music on demand and allow them to connect with friends on a whole new level.'
Omnifone - the company responsible for RIM rival Sony's Qriocity music service '” will provide RIM with the back-end for the cloud-based music service.
The service is currently being trialled in closed beta in the United States and the United Kingdom, with RIM expecting it to be available in Australia by the end of 2011.
Online music streaming is hotting up in Australia, with local retailer JB Hi-Fi also announcing bold ambitions to launch its own streaming service by the middle of next year.



















