Home Your IT Mobility Want to buy HP TouchPad? For $99 sure!
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With hoards of hungry tablet consumers clearing the shelves of HP TouchPads at Harvey Norman, it seems quite obvious that there's no shortage of demand for WebOS tablet devices. The only problem for HP was the price.

 

At $99, the HP TouchPad is the most popular tablet on the market. At $499, you would hear crickets chirping if you asked a crowd if they wanted to buy one.

That at least should tell HP and everyone else something about WebOS and the tablet space. Somewhere in between is a price point that could have been a sweet spot for HP.

Having bought WebOS just over a year ago when it acquired Palm for upwards of $1 billion, it seems a shame that HP does not have the foresight to persist with the platform and use its market muscle to grab a good share of the tablet space, even if it has to be a loss leader.

The tablet format after all is not just a consumer device but will also figure heavily in the enterprise space where HP wants to focus its efforts.

From all accounts, the HP TouchPad is a pretty darned good device and HP, for instance, could have developed a strategy for inserting it into its enterprise deals in bundling arrangements, while selling it at more aggressive low margin prices for consumers.

Judging by the drop in HP's share price - 20% -  the view is HP flagging a move out of PC and mobile hardware is a big mistake.

Meanwhile, if anyone happened to pick up a $99 TouchPad, your win is HP's loss.

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Stan Beer

 

Stan Beer co-founded iTWire in 2005. With 25 years of experience working in Australian technology media, Beer has published articles in most of the IT publications that have mattered, including the AFR, The Australian, SMH, The Age, as well as a multitude of trade publications.

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