Here we see Google's efforts in giving away a capable smartphone OS to manufacturers having worked brilliantly in bringing Google directly into the smartphone world in such a short time, despite years of previous efforts by all the phone companies in the market long before Apple and Google even entered the market.
It has led to smartphones from a range of vendors running Android OS taking a 48% market share in so short a time from nothing. Apple has been no slouch either, powering past Nokia and its Symbian platform to become the biggest individual smartphone vendor with a 19% global market share.
That's less than half of the Android total, but still very impressive, especially considering the control Apple has on its hardware, software and third party OS library, at least when compared to Android.
The Canalys report has more detail, including a great breakdown of Android OS popularity in different countries, such South Korea recording a whopping 85% Android market share and Taiwan 71%.
But Apple's achievement in finally displacing Nokia, and so quickly, is remarked upon by Canalys VP and Principal Analyst Chris Jones, who stated that: 'The iPhone has been a phenomenal success story for Apple and a watershed product for the market. It's an impressive success story, given that Apple has only been in the smart phone market for four years. With the next-generation iPhone anticipated in Q3, it's likely that Apple's position will grow even stronger in the second half of the year.'
Canalys naturally looked at the other smartphone vendors, too. Samsung has also 'moved ahead of Nokia', but Canalys reckons Samsung should have done much better, saying that the company 'failed to fully capitalise on Nokia's weakened state' and 'hasn't yet done enough to capitalise on its global scale and channel reach.'
That said, Samsung has the distinction of being the largest Android device vendor and 'the number two vendor overall'.
The smartphone wars continue with Nokia, Windows Mobile, Blackberry and more on page two, please read on!