Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
The World Wide Web Consortium (W3C), which includes some of the world's top mobile and internet players, wants to make it as easy to use the Web on a mobile device as on a desktop computer. Today, W3C, claims to have brought that mission one step closer with the publication of a document called Mobile Web Best Practices a Candidate Recommendation, a set of guidelines for developing applications on mobile phones.
The 30 key organizations that belong to W3C include a number of major
players in the IT and telecommunications space who have an interest in
the mobile communications market. Key vendors include Google,
Microsoft, Nokia, AT&T, Ericsson, and Vodafone. An issue that these
players face is that mobile internet browsing is a bit like Siberia -
everybody knows where it is but not many want to go there. In fact, the
vast majority of mobile users these days can access the internet
through their mobile phones but most don't bother. The W3C, whose CEO
is web pioneer Tim Berners-Lee, believes that lack of standards in
mobile content development is part of the problem.
The W3C announcement issued an invitation to the designers of Web sites
and content management systems to read the set of 60 guidelines in its
new document, make implementations, and test their results with the
alpha version of a guidelines checker. The guidelines cover topics such
as scrolling, the use of frames, pop-ups, auto refresh and other issues
that could adversely affect the quality of the browsing experience on a
mobile phone
"There are many devices, but one Web," said Daniel Appelquist, chair of
the Mobile Web Best Practices Working Group. "Practical guidelines on
how to create content once that can be delivered to the plethora of
devices saves developers and organizations time and money, and has the
added benefit of not breaking the Web."
According to the the W3C statement, "Mobile Web Best Practices 1.0"
condenses the experience of many mobile Web stakeholders into practical
advice on creating content that will work well on mobile devices.
Authors and other content producers can find instructions on how to
create content that makes browsing convenient on mobile devices and
avoids known pitfalls, such as pop-ups and page-scrolling.
W3C has also launched a wiki to collect observations and suggestions on
techniques and implementation experience of Mobile Web Best Practices
1.0. The new W3C document can be accessed at
http://www.w3.org/TR/2006/CR-mobile-bp-20060627/.
David Bass
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