MediaPress bound to impress

David Swan
Thursday, 19 May 2011 19:18

Your IT - Mobility

2ergo has announced the launch of MediaPress, a mobile optimised website system created specifically for media organisations.

With media corporations struggling to adapt to the changing world of handheld devices, a new bit of software called MediaPress has been developed in order to help make the process easier.

It's a fairly common occurrence for websites to appear disfigured or simply unreadable on mobile phones, when the site itself is designed for desktops.

Utilising 2ergo's mobile publishing platform, MediaPress reads existing content feeds and transforms them into suites of fully optimised mobile websites that render effectively across thousands of different handsets.

Applying each brand's distinct look and feel, MediaPress was designed to try and ensure that consumers can engage with brands in a positive way through their mobile devices.

"Web access via mobile phones is already reaching critical mass and with experts predicting that the number of people accessing the web via their mobile is set to overtake desktop PC's within two years, marketers can't afford not to mobilise their brands,' said Roger Woodened, 2ergo Australia General Manager.

'While there is a lot of buzz around mobile applications, smart brands are realising the breadth of opportunity offered by the mobile channel and that without a functioning mobile site, revenue and audience numbers are being lost,' said Woodened.

With mobile advertising networks integrated within 2ergo's platform, media organisations are apparently able to generate new revenue from existing content as soon as the mobile sites go live.

'Due to the ever growing challenge of media fragmentation, media organisations are increasingly identifying that they need to take their content to people by increasing the reach of their platforms across multiple touch points while further engaging their existing audiences. MediaPress facilitates these needs,' said Woodened.