In the Samsung Omnia 7's case, the standout feature is the 4-inch screen, giving users a bigger view into their digital worlds as presented within Microsoft's hubs and widescreen in panels UI capabilities.
The browser now works as you'd expect from an iPhone or Android device, and with the larger screen in play, WP7's on-screen keyboard is even easier to type on.
Microsoft's new interface is stunning in that it looks completely different to the old one, and looks like someone other than Microsoft made it, although in truth, Microsoft has had practice since the early days of Windows Media Center at developing next generation user interaces - they've just taken a long time to deliver them to mobile devices!
Indeed, WP7 looks good enough to be a tablet user interface right now, although Microsoft seems to want to keep its tablet focus on Windows 7 for now instead, even though we all know Windows 8 is supposed to be the truly tablet-optimised Windows OS.
For those wanting a nice large screened WP7 device, Samsung's Omnia 7 is a solid alternative to those from LG, HTC and others, although each offer unique selling points of their own, from the option of keyboards to various device sizes and more.
The fact that an update which will include copy, paste and presumably more is due in early 2011 as well, with Microsoft being upfront about stating when an update should be available to add much needed functionality, an update that will apply to all WP7 devices.
But WP7's current experience is what people are buying now, and coupled with the Zune sync software which is also slated to come for Macs, Microsoft has built a solid new OS that manufacturers such as Samsung and others have built onto decent, 2010-level smartphones which serve as solid and real alternatives to the iPhone, Android and Symbian worlds.
Thus far, Microsoft's WP7 launch has been successful, going so far as to have supply shortages and again adding to the eerie similarities which apply to the iPhone and Windows Phone 7.
It looks like Apple really meant it when they said 'Redmond, start your photocopiers'!