Initially only available in Melbourne, the service now also covers Sydney, Brisbane, Canberra, Adelaide and Perth, plus adjacent areas, giving it a footprint that extends to 95% of the capital city population.
More than 800,000 SUNA-enabled devices have already been sold, with a total of 3.5 million expected by the end of the 2010-11 financial year. The service is widely supported by factory-fitted and aftermarket navigation devices (as well as smartphone navigation apps), and Intelematics - the company behind SUNA - expects more than 30% of GPS devices will soon be using the service.
"We now supply to several of Australia's leading car manufacturers such as Ford, Nissan and Toyota as well as aftermarket in-car navigation brands like Pioneer, Eclipse and Alpine," said Intelematics CEO Adam Game.
"Clearly we've moved into the mass market," he added.
So what will SUNA Phase 2 deliver to drivers? See page 2.