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VHA more than doubles mobile data caps
Renai LeMay
Monday, 30 August 2010 12:00
The latest shot in Australia's mobile price war has been fired '” and it's not a good one for Telstra and Optus.
Mobile telco VHA has more than doubled the data download quota included with most of its mobile phone capped plans offered by both its Vodafone and 3 brands '” boosting limits by a gigabyte or more in some cases.
For example, customers on VHA's $29 consumer capped plan used to have just 50MB of quota included '” now they get 200MB. Those on a $49 plan now get 1.5GB, up from 50MB, while those on the $59 and $79 plans now receive 2G of quota '” up from 750MB and 1GB respectively. It's a similar case when it comes to VHA's business, combo, unlimited and month to month (SIM-only) plans.
'Vodafone and 3 customers now get a whole lot more for their money,' said John Casey, VHA's director of marketing. 'Our customers affinity with mobile internet and social networking sites such as Facebook and Twitter is growing day by day, so we're meeting that demand by increasing the data in our caps.'
Casey said Apple's iPhone 4 device was 'very hot right now', and described the rival Android mobile operating system as 'the next big thing in mobile phones'.
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