Here are some 'at a glance' figures Telstra has shared from looking at its 2006 to 2010 'full year results'. Clearly if the figures from all the telcos were added the figures would be much higher still.
In 2007, there were 8,591 million mobile voice minutes, 4.90bn SMS messages sent and still no mobile broadband subscribers listed - at least from Telstra.
In 2008, there were 10,096 million mobile voice minutes, 6.97bn SMS messages sent and finally we start seeing 526,000 mobile broadband subscribers listed.
In 2009, there were 11,524 million mobile voice minutes, 8.94bn SMS messages sent and 1.05m mobile broadband subscribers listed.
In 2010, there were 11,524 million mobile voice minutes, which Telstra says is up 4.7%, there were 9.39bn SMS messages sent, up 5%, and finally, 1.65m mobile broadband subscribers listed, up by 608,000 or 58.1%.
So'¦ in case there was any doubt about the up and up growth in smartphone and mobile broadband use'¦ there shouldn't be any more.
If only Telstra could report equally massive increases in Telstra's customer service satisfaction!
Perhaps David Thodey should supplement his investor relations and full year results speeches by actually spending a week working in one of his T-Life stores in an 'undercover boss' type of situation.
David: I double dare you to do so, and tell us what truthfully happens at the coal-face, as opposed to the ivory tower of corporate comfort. You might actually learn something and be in a real position to deliver the oft-stated goal of delivering the much better customer service you and your predecessors have been promising. Do that, deliver "real action" and you might find your share price goes back up again!