Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
Microsoft has signalled its intent to be a serious player in the wireless platform market, announcing significant investments in its digital rights management (DRM) technologies to enable a new offering for the wireless industry.
As wireless delivery of content to mobile handsets continues to grow at
a rapid pace, Microsoft says its commitment of resources and manpower
will help enable next-generation mobile entertainment scenarios for
consumers.
"We're responding to our wireless partners around the world who are
asking for a solution to enable new scenarios in the industry," said
Kevin Johnson, co-president of the platforms & services division at
Microsoft. "We want to give consumers what they want -- seamless
experiences with premium content on a wide range of mobile devices."
The more than 800 million mobile handsets sold worldwide each year
represent a largely untapped market for digital entertainment.
According to Microsoft, has been having ongoing discussions with many
of the wireless industry's largest firms.
Microsoft Windows Media Digital Rights Management (DRM) is licensed and
deployed by more than 100 content services and on hundreds of devices.
The platform is used to deliver content for playback on computers,
mobile devices and portable devices. It supports a wide range of
business models that include download and play, subscription, and video
on demand, and enables device manufacturers to directly acquire
licenses on their handsets. Accordng to Microsoft, the platform will
serve as a key building block to enable new and innovative scenarios
for mobile content delivery.
"We expect Microsoft's commitment will accelerate deployment of many
services that carriers see as important for the next generation of
wireless communications," said Jim Ryan, vice president of data
services at Cingular Wireless. "Microsoft's digital media expertise,
applied to wireless in a way that focuses on the needs of the carriers,
is a very positive step for our industry and consumers alike."
"With the convergence of the wireless and entertainment industries,
Motorola continues to drive new multimedia technologies and business
models that enable seamless connectivity for our customers," said Chris
White, senior director of global product marketing for the music
category of Motorola. "Microsoft is stepping up to support this vision
further with 'anywhere everywhere' protected digital bits."
David Bass
| For the fourth year in a row, IDC has placed content security provider Websense (NASDAQ: WBSN) at the top of the IDC Worldwide Web Security 2011 –…
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