Beverley Head
Wednesday, 17 March 2010 11:16
Your IT -
Mobility
Page 1 of 3
Email management specialist Xobni, which started out of an MIT dorm room four years ago and has already racked up five million downloads of its product, has now launched its first mobile version of the software for the BlackBerry.
For $US9.99 BlackBerry users can download Xobni Mobile from the Xobni website and shortly from BlackBerry AppWorld. The tool keeps track of email, creates profiles of contacts and then uses intelligent sorting algorithms developed by Xobni to rank them by relevance rather than alphabetically.
Since BlackBerry Partners Fund is one of Xobni’s investors, the choice of BlackBerry as the first mobile platform comes as no surprise. It’s likely that other mobile platforms will be added in short order.
Xobni (inbox spelled backwards) initially targeted its software at users of Microsoft Outlook, arguing its tools provided a more effective way of managing emails than just scrolling through lists. On a recent visit to Australia Xobni founder and chief technology officer, Adam Smith, told delegates attending the KickStart conference that the typical knowledge worker received 93 emails a day.
This deluge of information was costing business $US92 billion a year as employees tackled what amounted to email overload.
When a Xobni user searches Microsoft Outlook for a contact - Dave Jones from Locker Corp for example - a Xobni sidebar appears which on the screen which lists Dave’s details, his photo pulled in from Facebook, his telephone number from LinkedIn, and all the emails and attachments linked to Dave Jones and Locker Corp.
