NEC Australia to offer mobile music service

Stan Beer
Thursday, 02 March 2006 12:49

Your IT - Mobility

NEC has announced the release of 'music-on-the-move', a new mobile phone content service for Telstra i-mode users, which provides a taste of things to come in the mobile music market where there are an increasing number of players.

To provide content for the site, licensing agreements have been secured with major record labels, EMI and Warner, as well as local Australian independent labels, Shock Records and Vicious. Music of a range of genres from past and present will be available for purchase and download through the 'music on the move' i-mode site, giving mobile phone users instant access to tracks of their choice.

The 'music-on-the-move' site will initially deliver real tones and music industry news to users. This will be followed in June 2006 by the launch of full length music downloads and music videos. All content when downloaded will be able to be set as the mobile handset's ringtone. The site also has a music search engine to assist users in finding tracks they want to download.
 
Davide Iacovitti, NEC Australia's mobile content manager says, 'The new content service has initially launched on the Telstra i-mode platform.  Our aim is to work with other mobile delivery platforms around the globe and develop new applications and content solutions that mobile consumers are craving.'

As with existing services on 3G networks, such as Planet 3 on the 3 service, pricing for full music track downloads will be set at $3, while real tones will be $5.