Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
An updated Mobile Foxtel service from Telstra provides better image quality and stereo sound - but initially only to iPhone owners.
"The iPhone is a logical first choice for delivering an improved mobile TV experience. Generally, iPhone users are already accustomed to consuming a vast array of media on their devices. Mobile FOXTEL provides an exciting opportunity for these customers to enjoy top quality programming while on the go," said Freddie Jansen Van Nieuwenhuizen, director of Telstra product management.
$A18 per month (less if you subscribe for 3 or 6 months at a time) buys the Mobile Foxtel Ultimate Combo comprising all five channel packs:
The News & Docos pack comprises Sky News Business, National Geographic, Fox News, Discovery, Crime & Investigation, CNN, and BBC World News.
The Sports pack provides WWE, rugby union, Fox Sports News, and Eurosport News.
The Entertainment pack delivers TV1, SciFi, Fox 8, Fashion TV, E!, Comedy Channel, and Bio.
The Music pack provides Max, MTV, TMC, V, V2, and TMF.
The Kids pack comprises Cartoon Network, Nickelodeon, Nick Jr, Disney, Disney Playhouse, and Animax.
Sky News Now and The Weather Channel are included with any subscription.
If you don't want the lot, $12 per month gets you any two packs. A $4 day pack provides a cheap way of sampling the available content.
"A mobile phone is no longer just for making and receiving calls, it's become a multimedia tool connecting users to the internet, email, music, Foxtel's great programming, and even the Foxtel iQ using the online TV guide and the remote record function," said Patrick Delany, Foxtel's executive director, sales and product.
"Making these services available to our subscribers with iPhones gives them even more ways to get the most from their Foxtel service and the programs look great on the iPhone's larger screen," he said.
Telstra's mobile TV services do not count towards data usage.
iPhone OS 3.1 or later is currently required to use the enhanced service, but it will be extended to new handsets in the coming months.
David Bass
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