Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
That was around 12-months ago when Tim brought together
his small team in a room in the Fitzroy house of one of his team
members. Now, just three-weeks ago the new application was listed on
AppleStores around the world and already there’s several hundred users
in 38 countries and, no doubt, many more thousands to follow. Countries
where iPhone owners are already using the I am Safe application, are
Andorra, Anguilla, Albania, Austria, Australia, Bangladesh, Belgium,
Brazil, Canada, Chile, China, Czech Republic, Denmark, Egypt, Estonia,
France, Germany, Greece, Hong Kong, Indonesia, Ireland, Italy, Ivory
Coast, Malaysia, Mexico, Morocco, Norway, Poland, Puerto Rico, Romania,
Russian Federation, Singapore, South Africa, Saudi Arabia, Thailand,
United Arab Emirates, United States and the United Kingdom.
While this first application is for the Apple
iPhone, Tim says he and the team expect to have an application
developed initially for the Nokia platform within six months, and for
other platforms like Android, after that.
According to Tim, the complexities of developing this first application
were more than they initially bargained for, but now it’s been launched
and is up-and-running, the team already has concepts for other
applications and enhancements in their kit bag of ideas, and you can
expect to see more developments coming out of the fledgling Xpertise
Mobile in the future.
Asked why he had a graphic designer as part of the development team,
Tim explains that he wanted the application interface to “look and feel
good” and, indeed that’s been achieved with a life-saving ring in the
middle of the I am Safe logo.
i am Safe is available for download now from the iTunes App Store, priced at US$6.99, and the even better news
is that if you are quick you can download it at the promotional price
and it will cost you just US$2.99. You can activate i am Safe once
for the price of the download, and purchase recharges (if necessary)
through the App on your iPhone.
And, Tim Hine has the final word on his somewhat ambitious plans for
the future and world domination – “Xpertise will not stop until we have
taken over the world, one useful app at a time.”
David Bass
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