Pizza with the lot, iPhone app and 3G phone, thanks!

By Peter Dinham
Monday, 12 October 2009 13:45

Your IT - Mobility

When you go into a Pizza Hut Australia outlet in the coming months, you can order your pizza with your favourite topping and, for good measure, get apps for your iPhone and order a 3G mobile phone.

In one out of the box, Pizza Hut today announced the new service will be available in coming months in Australia after it was a “huge success” in the United States, where there were 150,000 downloads in just 30 days.

According to Pizza Hut Australia Marketing Director, Valerie Kubizniak, locally in Australia, “interest in the Pizza Hut iPhone app is hot even before the local version is available, with Australians already attempting to download the US app in the days after it launched.”

“There’s an appetite for the Pizza Hut app here and we’re thrilled to be bringing this to Australian pizza lovers. Along with our clever new 3G mobile phone ordering service, it’s never been more fun and convenient to order and enjoy delicious Pizza Hut meals.”

Kubizniak says the US iPhone has impressed not only consumers but the digital industry, receiving rave reviews online and scoring a prestigious MOBI award in New York this month.

 In fact, Kubizniak says, Apple itself has featured the Pizza Hut app in its own advertising! He says the Australian app will be as entertaining and as much fun to use as the US app “which features a virtual fridge and a free racing game to play while you wait for your pizza.”

According to Kubizniak, Pizza Hut’s soon-to-arrive Australian 3G mobile phone ordering service was “another major digital investment for the company that would change the way people ordered their food. We have some brilliant new digital innovations to talk about in the coming months – it’s an exciting time.”