Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
Motorola really needs to pull something exciting out of the mobile phone development bag if it is to regain any kind of meaningful position as a leader in the mobile phone innovation league table. So why is it being so damn secretive about the Android handset launch?
It's a good question, and unfortunately one I don't know the answer to
other than to suggest it is trying to build up some kind of press event
suspense. In which case it has failed miserably.
When an email from the PR agency representing
Motorola in the UK arrived in my inbox today imploring me to 'Save The
Date' I immediately twigged it must be regarding the long awaited
launch of the Android handset range.
Just why Motorola could not actually tell me that is beyond me. Instead
the email announced that "Unfortunately, we are not able to give you
any more details at present" continuing "however, over the coming weeks
we will be able to reveal more. Meanwhile, please pencil this in your
diaries and let us know if you are able to attend"
To be honest it is not important that the word 'Android' was not
mentioned at all in the email invitation sent to tech journalists
across Europe. What is important is that it included a date: September
15th.
Of course, whether the arrival of codename Morrison and Scholes, the
two Android handsets I expect to appear at the UK launch, will be
enough to save Motorola in the hugely competitive smartphone
marketplace remains to be seen.
Think smartphone and the chances are high that you will think Apple
iPhone, RIM BlackBerry or perhaps a high end Nokia. The chances that
you will think of, or be able to even name, a Motorola smartphone are
somewhat slimmer.
The inclusion of an Android robot logo on the press release invitation
suggests that Android is definitely what this big secret is all about.
So will I be attending the event on the 15th?
No, actually. Mainly because I have learned from my American colleagues
that the US invite is for the 10th September so all the juicy technical
detail will already have been revealed, leaving just network operator
deals and pricing for the 15th.
David Bass
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