iPhone impacts as mobile Internet growth surges

Peter Dinham
Thursday, 16 July 2009 11:36

Your IT - Mobility

Interestingly, the growth trend in mobile Internet traffic, as reported by the AIMIA, is certainly reflected in iTWire’s own mobile service - m.itwire.com – with an average of 100,000 visitors accessing our mobile site every month, and growing steadily. (Note: iTWire’s mobile service is accessible only from your mobile phone or other mobile device.)

The AIMIA says the iPhone continued to have a “dramatic effect” in increasing mobile website browsing in Australia and it partially attributes some of the growth in the full six month period of the survey to seasonal purchases and the accompanying effect of consumers “playing with their new toys.”

The report shows that much of the Australian consumers’ movement to mobile browing is due to their appetite for breaking news and sport in particular, and also strengthens the migration, “albeit slowly”, of advertising dollars to mobile channels.

The AIMIA says there been a growing expansion of brands using the mobile medium to run advertising campaigns, with a number of brands continuing  to record “encouraging engagement figures with their audience via this medium.”

The report was compiled from information on Australian mobile traffic supplied by 3, News Digital Media, Sensis, Yahoo!7, Bigpond, ninemsn and Amethon.