Peter Dinham
Thursday, 16 July 2009 12:36
Your IT -
Mobility
Page 1 of 2
Fuelled by the impact of the iPhone, mobile websites are attracting increasingly more Australian consumers looking for on-the-go information on everything from breaking news, sport, entertainment, celebrity gossip and, even predictions for the future with their personal horoscope reports.
In a mobile traffic report just released, the
Australian Interactive Media Industry Association (AIMIA) says traffic
growth across Australian mobile Internet sites in the six months to
March showed a 24.4 percent increase in page views, representing a
compound annual growth rate (CARG) of 54.8%.
However, the AIMIA says that during the six month period from October
last year to March, mobile websites did take a knock for three of those
months as a result of the January-February holiday period and the
economic downturn.
The fourth quarter of last year – October to December - showed very
strong growth, according to the AIMIA, buoyed by seasonal purchases of
new devices such as the iPhone, whereas for the first quarter this
year, there was a slowdown in growth in January and February as a
result of the global financial crisis and the holiday period, followed
by a bounce back in traffic during March.
“A number of contributors experienced a negative growth in mobile
traffic during January 09 and February 09, however consumer confidence
and ultimately mobile browsing grew with a comfortable increase in
March 09 delivering an overall three month increase of 6%. We can only
assume the global financial crisis was a key factor behind the
reduction in mobile browsing for the first part of that period.”
Despite the reduction in growth in the first quarter this year, the
AIMIA says that, overall, the results of its survey were extremely
encouraging, “validating” the move by Australian consumers towards
mobile media channels for breaking news, sport, entertainment and other
digital content and services.
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