The Government has offered Australia's three mobile operators, and vividwireless, renewal of their existing spectrum allocated on 15 year licences in the late 90s and early 2000s at set prices, while the Government expects to rake in $3 billion.
"With TelstraOne Experience, it won't matter what handset the customer uses, the experience will be similar and customisable to the customer's individual requirements," he said.
"And in the future when customers upgrade, they will be able to take the menu configurations they love with them by choosing a new TelstraOne Experience handset."
At least the interface allows for some customisation.
"Customised icons take customers directly to the most popular applications and services like phonebook and calendar and social networking and search. Everything customers want on their mobile is now closer than ever and accessible in more places on Telstra’s Next G network," said Glenice Maclellan, executive director, Telstra consumer.
"TelstraOne Experience delivers on our one-click vision, giving customers greater control over the services they want to use on their mobile phone. This means fast, easy access to advanced mobile content and applications including Facebook, Mobile FOXTEL from Telstra and Sensis search services," she added.
However, it is not clear whether users will be able to substitute (say) MySpace for Facebook, or Google for Sensis.
And Kerrison was unable to explain how third-party Windows Mobile developers could easily create applications that match the TelstraOne Experience look and feel without explicitly following that user interface design.
David Bass
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