TelstraOne Experience delivers common look-and-feel on Motorola, Sony Ericsson mobiles

Stephen Withers
Tuesday, 05 May 2009 12:06

Your IT - Mobility

Telstra is using customised handset firmware to promote its online services to mobile customers.

Rather than simply providing the handset and connectivity and letting customers choose which services suit them best, the 'TelstraOne Experience' promotes content and services from Telstra and related companies (eg Foxtel and Sensis).

The interface has initially been implemented on the Motorola Motosurf A3100 and the Sony Ericsson W705.

Both versions were created in Australia. Pointui took care of the Windows Mobile implementation for the A3100 (which is also being showcased by Microsoft Australia), while SurfKitchen built the W705 version in conjunction with Sony Ericsson.

TelstraOne Experience will be seen on other Windows Mobile and Sony Ericsson phones as they are released.

Grace Kerrison, director of Microsoft's ANZ mobile communications business, told iTWire that her company is working with Telstra on the development of TelstraOne Experience for non-touchscreen phones running Windows Mobile.

According to Ross Fielding, executive director, Telstra product management, the front end could appear in future on other phone platforms.

What else did he say? Please read on.