Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
Could a simple iPhone application, downloadable for free
from the Apple App Store, really make a difference in a US Presidential
election? The people behind the software obviously think it can, and
here's how.
It reorganizes your iPhone contacts and sorts
them according to key battleground state giving priority to those
friends and acquaintances who live in areas where votes are needed the
most.
It also keeps track, via a call stats feature, of the people the user
has called to persuade them into voting for Obama and compares these
totals with other campaigners in some kind of political pestering
league table.
The campaign is quick to point out that only call totals are collected
at Obama HQ, not who is called or the content of those calls.
Rather cleverly, iPhone Obama '08 will point the user in the direction
of their nearest Obama for America campaign HQ and push Obama news out
to them as well.
There's even an ability to set reminders about who needs prompting to go vote on election day itself.
Finally, the iPhone will also provide video footage and access to Obama policy statements.
While anything that helps motivate followers to build momentum amongst
their friends and drive potential voters in the direction of their
favoured candidate has to be a good thing for any campaign, I cannot
really see this being a 'gamechanger' as the political pundits like to
say.
Not even the iPhone has the power to pick a President of the USA...
David Bass
| For the fourth year in a row, IDC has placed content security provider Websense (NASDAQ: WBSN) at the top of the IDC Worldwide Web Security 2011 –…
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