Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
India, for example, had hit 296 million mobile
subscribers by the end of July this year. But that isn't as great as it
first looks, as it represents just a 20 percent penetration rate.
That said, India has perhaps the greatest potential for growth thanks
to the highly competitive market conditions that exist in the country.
The ITU points out that India’s mobile operators are competing for the
low-income customers now, and the Average-Revenue-Per-User figure is
now one of the lowest in the world at just USD $7.
A message that the ITU is keen to get across, however, is that all
these figures have a real meaning, and mobile communications are
changing the lives of real people.
So, in Africa and Asia for example, it says that quite apart from
providing communication services to previously unconnected areas
mobiles bring such things as m-commerce to access pricing information
for rural farmers.
The positive impact of mobile phones can only continue to increase, as
developing countries such as Indonesia, the Maldives, the Philippines
and Sri Lanka within the Asia-Pacific region for example, launch 3G
networks.
As the ITU says "broadband uptake enables a range of socially desirable
and valuable online services, such as e-government, e-education and
e-health. The use of broadband technologies can help overcome many of
the basic development challenges faced by developing countries."
Although it is harder to ignore the much more serious problems of recycling mobile handsets when faced with such global growth, especially in developing countries where recycling is not a priority as of yet.
David Bass
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