Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
Generous data plans are considered crucial for
iPhone users as most of its advanced features rely on internet
access, while the iPhone's ease of use means that owners are more
likely to want to use such features. Telstra's existing data offerings aren't very
encouraging. A typical $100 NextG phone plan offers $90 of voice
calls and $10 of data at a horrendous $2 a MB, which is only
5MB of data a month. The new iPhone is likely to consume almost that amount of data in the
background before customers even use any of the advanced features.
Telstra's
PR spokesman has indicated that Telstra may not release details of data
plans until as late as Friday morning, which means customers may not know what they're signing up for until they actually get to the counter.
Vodafone's Australian iPhone plans reduce the pressure on Telstra to
improve its data offering.
Telstra also has
an advantage over its rivals in that the Next G network is the only
Australian mobile phone network that will offer iPhone users fast
download speeds throughout the country. Optus and Vodafone's
high-speed
coverage will soon come close to that offered by Telstra's Next G, but
the national Next G network operates in the 850MHz
frequency band while Optus and Vodafone use 2100MHz in the cities
and 900MHz in regional areas. The new iPhone 3G only
supports 850, 1900 and 2100MHz which means, outside the cities, Optus
and
Vodafone users won't be able to use 3G and will fall back on painfully slow, dial-up-like GPRS
data speeds. There is also speculation that iPhones on Next G may not
offer full data speeds in regional areas .
David Bass
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