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Technology reinforces generation gap

If you believe that technology could be bridging the generation gap, think again. According to Deloitte’s first State of the Media report it’s as stark as ever.

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Your IT - Mobility

When it comes to mobile subscribers over the age of 13, for three months ending in April 2008 the US had a total of 226 million and Europe 224 million in total.

The actual breakdown of how people use their handsets in terms of services and functionality makes for very interesting reading. According to the study 23.9 percent of Americans sent or received photos or videos (27.6 percent in Europe), 19.1 percent received SMS advertising (49.3 percent), 14.4 percent accessed new services via phone browser (9.6 percent), 13.1 percent used email (8.6 percent), 9.3 percent bought a ringtone (3.6 percent), 9.1 percent played a downloaded game (8.4 percent), 7.9 percent listened to music (18.5 percent), 6.3 percent watched video (9.1 percent), 5.2 percent accessed social networking sites (2.9 percent) and 5.0 percent accessed a downloaded application (3.0 percent).