1.3 million people search for 6.9 million Apple iPhones

Davey Winder
Friday, 27 June 2008 05:35

Your IT - Mobility

“This is a prime example of the importance of using consumer behavioral data when designing and evaluating search marketing campaigns,” added Mr. Lackner. “We’ve seen many times that different search engines perform better for particular brands and products, and in this case, Google appears to be the preferred choice for iPhone searchers.”

When it comes to the destinations for those searchers, there are few surprises it has to be said. Go on, guess where you think most of them ended up? Apple Inc. attracted 17.5 percent of all search click-thrus and only 16.5 percent of those were from paid search results.

Google Sites, which host significant iPhone-related content on YouTube and Blogger sites, ranked second with 8.8 percent of iPhone-related click-thrus, nearly all of which also came from organic search results. NetShelter Technology Media, which owns several Apple and iPhone-specific content sites, ranked third with 8.4 percent.

As far as paid for clicks are concerned, then the champion has to be US network carrier AT&T which managed to rack up 42 percent of all their hits coming from these sponsored links.