Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
“This is a prime example of the importance of using
consumer behavioral data when designing and evaluating search marketing
campaigns,” added Mr. Lackner. “We’ve seen many times that different
search engines perform better for particular brands and products, and
in this case, Google appears to be the preferred choice for iPhone
searchers.”
When it comes to the destinations for those
searchers, there are few surprises it has to be said. Go on, guess
where you think most of them ended up? Apple Inc. attracted 17.5
percent of all search click-thrus and only 16.5 percent of those were
from paid search results.
Google Sites, which host significant iPhone-related content on YouTube
and Blogger sites, ranked second with 8.8 percent of iPhone-related
click-thrus, nearly all of which also came from organic search results.
NetShelter Technology Media, which owns several Apple and
iPhone-specific content sites, ranked third with 8.4 percent.
As far as paid for clicks are concerned, then the champion has to be US
network carrier AT&T which managed to rack up 42 percent of all
their hits coming from these sponsored links.
David Bass
| For the fourth year in a row, IDC has placed content security provider Websense (NASDAQ: WBSN) at the top of the IDC Worldwide Web Security 2011 –…
How to Make Business Discovery Work for Your Business
Business Discovery takes its cues from consumer apps. Like Google, it encourages us- ers to hunt for and explore data without worrying about or even noticing the underly- ing technology. Their entire experience is working within an intuitive interface to get real-time, self-service results with only minimal training. ...more
Try an easy-to-use set of web-enabled
tools for business-class productivity services. Office 365 provides
anywhere-access to email, important documents, contacts, and calendars
on almost any device.
LATEST HEADLINES FROM YOUR IT
