1.3 million people search for 6.9 million Apple iPhones

Davey Winder
Friday, 27 June 2008 06:35

Your IT - Mobility

Nearly 7 million searches for Apple iPhone in a single month. That's the surprising statistic to emerge from comScore, a company that specialises in measuring the digital world.

comScore has today released the results of a study into iPhone related searches. Conducted during the month of April and covering just the US market, it reveals that there were 6.9 million searches on related keywords during that period.

Although consumers did search on numerous iPhone related keywords, the most common of these was of course the iPhone itself. In fact, these searches generated nearly 1.5 million searches. Americans looked for 'iPhone update' 151,000 times, with 'iPhone Web Apps' notching up 118,000 searches.

Rather interestingly, there were 43,000 searches for an Apple iPhone G3. Whatever that might be.

Perhaps a little surprisingly, only 60,000 searches were registered for iPhone 3G. Bearing in mind that this was back in April, before the current media feeding frenzy surrounding the latest incarnation of the God Phone, I suspect that those numbers would be considerably higher now.

“Speculation had been rampant in recent months that Apple CEO Steve Jobs was getting ready to introduce a 3G iPhone at Apple’s annual Worldwide Developers Conference on June 9, and indeed he did just that,” said Dan Lackner, comScore Senior VP. “Search is frequently a harbinger of purchase intent. The increase in volume of iPhone searches demonstrates just how heavy that interest has been for the next generation of Apple’s popular phone – even when its existence was still just a rumor.”

The full list of popular iPhone search terms is:
    

1. IPHONE (1,488,000)
2. IPHONE UPDATE (151,000)
3. IPHONE WEB APPS (118,000)
4. IPHONE MMS (101,000)
5. IPHONE 2.0 (75,000)
6. IPHONE 3G (60,000)
7. IPHONE 2 (59,000)
8. IPHONE G3 (43,000)
9. IPHONES (38,000)
10. IPHONE SPEAKERS (35,000)

A strange phenomena came to light as a result of this survey, namely the disproportionate number of iPhone-related search click-thrus being delivered by Google. In fact, of the iPhone-related searches that did generate click-thrus, 88.4 percent of them occurred at Google. comScore reckons that this is 33 percent higher than would be expected given Google’s share of Internet search click-thrus.

All other search engines generated a lower percentage of iPhone-related clicks than their respective shares of total search clicks" comScore says.

CONTINUES