Davey Winder
Thursday, 26 June 2008 19:34
Your IT -
Mobility
Page 3 of 4
What this means is that prospective purchasers
can start to work out the tricky financial balancing act that is the
lifetime cost of running an iPhone 3G. We know that the cheapest 8GB
iPhone 3G on a £30 (AUD $60) tariff 18 month contract will cost £639
(AUD $1280) over its lifetime.
We also know that the most expensive 16GB handset, on a £75 (AUD $150)
tariff will cost £1350 (AUD $2700) over that 18 month contractual
lifetime.
I say lifetime quite deliberately, because early adopters investing
this kind of cash in an iPhone 3G are pretty darn likely to be wanting
whatever has arrived to upgrade or replace it in that kind of time
frame.
A PAYG iPhone 3G can be yours, it would seem, for as little as £420
(AUD $840) which looks like being excellent value for money as far as I
am concerned. £300 (AUD $600) for the 8GB handset, unlimited browsing
and WiFi free for six months, and then 12 months at £10 (AUD $20) per
month.
I know which option I am likely to be taking. And it does
not involve me getting up at some ungodly hour to queue in the rain
outside an O2 store with my breakfast in one hand and my wallet in the
other.
I suspect there will be no shortage of PAYG
handsets available in both O2 and Apple stores, and online of course,
unless Apple go all next-gen games console marketing on us and
introduce a false shortage to boost demand and media coverage at the
same time.
CONTINUED