How much for a UK PAYG iPhone 3G?

Davey Winder
Thursday, 26 June 2008 19:34

Your IT - Mobility

And that's it, apart from the usual register your interest link.

Could this be the second gaff by O2 in the space of a couple of days? No sooner had we reported that a staff member was apparently telling customers the iPhone 3G would be available as early as 7am on the launch day, comes this pricing faux pa.

Now the conspiracy theorist in me says that it is less gaff and more marketing exercise. After all, everyone and their auntie knows that you cannot post something on the Internet, however briefly, without it getting cached and tagged somewhere.

More to the point, everyone involved with the marketing of the iPhone 3G knows that you cannot mention PAYG pricing for a handset that is due to launch in a couple of weeks without getting some excellent press coverage.

The whole thing stinks of some very clever guerilla marketing to me.

Still, even if it was just the office junior making a fundamental error and hitting the publish button before engaging the brain, I don't care. Even if the pricing has yet to be confirmed by Apple and O2. Even if all that is true, we do know have a pretty darn good idea of what a PAYG iPhone 3G handset is going to cost in the UK.

CONTINUED