Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
The ready availability of free software for the iPhone is another consideration. While developers will be able to give away their products via the App Store, AppleInsider has reported Apple employees are encouraging them to charge for software instead.
Since Apple meets the cost of running the App Store but gets no revenue in return from free software, that's hardly surprising. If there are several very similar programs available but only one of them is free, which would you choose?
The App Store will make it easy to buy software for the iPhone, but that ease of use applies equally to free software.
A straw poll carried out by Munster early this week at the Worldwide Developers Conference (also reported by AppleInsider) found over 70 percent of items in the App Store are likely to be free.
That suggests to me that the paid applications will need to be very good if his 'one $US10 application per user per year' estimate is to come true, although the emergence of a few relatively expensive yet highly popular apps could swing it.
David Bass
| For the fourth year in a row, IDC has placed content security provider Websense (NASDAQ: WBSN) at the top of the IDC Worldwide Web Security 2011 –…
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