1.31m iPhones predicted to ship in Australia over 5 years

Alex Zaharov-Reutt
Wednesday, 11 June 2008 20:33

Your IT - Mobility

- iPhone 3G to stir up the market. Apple's newly announced 3G iPhone is expected to take 7.38% of the converged device market by the end of 2012, as Australians continue to splash out on feature-rich converged devices.

Further portfolio diversification and revolutionary new models could see this figure [for the iPhone] surpassed.

- Nokia maintains market dominance at 51.9%. Despite only minor changes in its product portfolio and a slight slip in shipments, Nokia has managed to maintain market share above 50% for a second consecutive quarter.

Compact and stylish devices remained most popular, and three of the top five Nokia devices were converged, an increase of one from Q4 2007.

- GPS remains on top of consumers wish lists. Nokia's 6110 Navigator continues to outsell 99.4% of all mobile devices on the market, despite being available in Australia for almost a year.

Strong demand is expected to continue until the introduction of its successor, the Nokia 6210 Navigator, later this year. Other vendors such as HTC, Samsung and Sony Ericsson are also focusing more on GPS-enabled devices.

So, despite the current rise in petrol prices, interest rates and the cost of goods in general, mobile phones and converged devices are still hot items, and are set to be very popular, desirable – and actually purchased and replaced by ever more consumers – for years to come!