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Technology reinforces generation gap

If you believe that technology could be bridging the generation gap, think again. According to Deloitte’s first State of the Media report it’s as stark as ever.

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Study: iPhone UI lives up to the hype

Your IT - Mobility

The inUse test says the iPhone really stands out in three areas. These are:

”Transparency. What you see when you start the iPhone is pretty much what you get. There are no hidden applications. It’s a matter of seconds until the user has understood the whole range of services and features.”

“Accessibility. There is no deep menu system, one touch is often enough to get to where the user wants. There is no digging down in lists or shifting focus across different icons.”

“Seduction. Simply browsing the user interface is quite enjoyable. The bright, high resolution screen, the smooth animations, all the subtle but informative sounds and the attention put into the graphic details all contribute to the positive impression of the device.”

“Users realized they were seduced by the iPhone and it did not seem to bother them. One of them said that “the Nokia N95 is more completed and the smartest of them but I would still choose the iPhone as I am temporarily seduced by it”.”

In short, inUse testing showed that the iPhone really does live up to the hype. To see what users thought of the HTC TyTN, the Sony Ericsson W910i and the Nokia N95, which were still very usable, and to see the other details of the iPhone’s success, please see UIGarden’s full report.