Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
Popular website, ninemsn has launched a version of its site optimised for access from mobile phones. The company has also announced the appointment of a new director of sales strategy.
The new mobile site offers access to National Nine News, weather forecasts, the yourTime entertainment guides (including yourMovies, yourRestaurants, yourBars and yourGigs), the websites for the magazines Ralph and Cleo and Windows Live services such as Hotmail, Messenger and Live Search including access to Live Search maps. The site is accessible from any Internet capable mobile at m.mobilise.com.au
The main ninemsn website claims over 8.2 million unique visitors per month - over 75 percent of all Australian Internet users - making it the largest online audience in Australia.
Also, ninemsn has announced the appointment of Adam Furness as director of sales strategy. He will start in January and replaces Ajoy Roy-Chowdhury who has emigrated to the UK.
Furness joins ninemsn from the Macquarie Radio Network where he was manager – MRN Agency, leading the radio network's digital and radio agency sales teams. He will report to ninemsn director of sales, Michael Stephenson, and will be responsible for the development of "innovative advertising solutions for advertiser including the sale of major ninemsn network events."
CEO Tony Faure, said: "with Adam's experience in radio, combined with Michael Stephenson's television sales experience and our existing online strengths...advertisers should expect to see more innovative advertising ideas coming from ninemsn than ever before."
David Bass
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