YOUR IT - Technology for you

No. 1 Story

Telstra adds one million mobile services, but Sensis plummets

Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.

read more

Has Apple changed the iPhone battery?

Your IT - Mobility

Apple now says the iPhone's battery is good for up to eight hours of talk time or 250 hours on standby. But what the company isn't saying is how this has been achieved.

While CEO Steve Jobs was explicit about the change to the screen - "We've also upgraded iPhone's entire top surface from plastic to optical-quality glass for superior scratch resistance and clarity" - it's not clear what's changed when it comes to battery life.

You could draw a fine distinction and claim that saying "We've also upgraded" rather than "Also, we've upgraded" implies that the battery has been changed, but that's drawing a long bow.

Instead, we suspect that the battery capacity is unchanged from the January announcement, and that one of two things has happened.

Firstly, it's quite possible that the only thing that's changed is Apple's estimate of how long a charge will last. It makes a lot more sense to under promise and over deliver, and commentators have pointed out that is a classic Jobs/Apple strategy.

The phrasing of Apple's announcement - "iPhone will deliver significantly longer battery life when it ships on June 29 than was originally estimated when iPhone was unveiled in January" - tends to support this interpretation, though this argument suffers from the same limitation as the above analysis of Jobs' choice of words.

Now that samples of the phone have been field-tested by some more or less 'normal users', Apple is in a better position to fine-tune its estimates of battery life.

Please read on for our 'iPhone Battery Conspiracy Theory.'



- sponsored feature -

The Death of Traditional BI: What’s Next?

How to Make Business Discovery Work for Your Business IP PABX BUYING GUIDE

Business Discovery takes its cues from consumer apps. Like Google, it encourages us- ers to hunt for and explore data without worrying about or even noticing the underly- ing technology. Their entire experience is working within an intuitive interface to get real-time, self-service results with only minimal training. ...more