Stan Beer
Friday, 23 February 2007 15:43
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"Prior tools for productivity were really designed for a different way
of doing business where it was type of a serial kind of collaboration,"
says Gough. "The Internet, people working from home, telecommuting and
going on vacation changed how people needed to interact with their
applications. Also the ability to share content rapidly with teams that
form and disband as rapidly is the key in a killer productivity tool."
"Really what we did was pick that the email inbox
is the hub of a productivity tool and with Google Apps that’s what
we’ve focussed on optimising.
"Things that you can do from the inbox are different - things like
in-browser instant messaging to quickly contact a colleague without
having to pick up the phone or wait for an email.
"Another thing is tight integration with our calendaring solution. If I
were to send you an email asking if you wanted meet up for a coffee
tomorrow at 4PM, the technology is smart enough to realize that is a
meeting request and would prompt me to add it to my Google Calendar and
share it with you.
"The ability to have that kind of central hub for all your information
with search in the center is the key. Search really is the key because
when project teams form and disband you don’t want to lose the
knowledge and intellectual property they’ve created. The best way to
access that is the search interface because everyone knows how to
search."
According to Gough, users don't necessarily have to replace to their
existing office systems. However, he says that many workers are being
under serviced because of the cost of desktop solutions.
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