Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
As Google faces up to fines of up to 25,000 euros a day after losing its court battle with Belgian newspapers over the scope of its Google News service, a major pilot project is underway which newspaper and publishing advocates claim should put an end to future legal conflict between search engines and publishers and open up content to everyone.
The new project, ACAP (Automated Content Access
Protocol), is a system by which the owners of content published on the
World Wide Web can provide permissions information (relating to access
and use of their content) in a form that can be recognised and
interpreted by a search engine “spider”, so that the search engine
operator is enabled systematically to comply with such a policy or
licence. Effectively, there will be a technical framework that will
allow publishers to express access and use policies in a language that
the search engine’s robot “spiders” can be taught to understand.
This project is the initiative of the World Association of Newspapers
(WAN), the European Publishers Council (EPC), and the International
Publishers Association (IPA). The technical framework is currently
being devised in a pilot scheme with the following participants:
* Agence France-Presse www.afp.com <http://www.afp.com>
* De Persgroep www.persgroep.be <http://www.persgroep.be>
* Impresa www.impresa.pt <http://www.impresa.pt>
* Independent News & Media Plc www.inmplc.com <http://www.inmplc.com>
* John Wiley & Sons www.wiley.com <http://www.wiley.com>
* Macmillan / Holtzbrinck www.macmillan.com <http://www.macmillan.com>
* Media 24 www.media24.com <http://www.media24.com>
* Reed Elsevier www.reedelsevier.com <http://www.reedelsevier.com>
* Sanoma Corporation www.sanoma.fi/english <http://www.sanoma.fi/english>
Gavin O’Reilly, Chairman of the WAN, said: “We really want to avoid the
kind of litigation brought by Copiepresse in the future. ACAP provides
a win, win situation whereby publishers’ intellectual property rights
are respected and content is made more freely available to search
engines. This system will completely remove any rights issues between
publishers and search engines and therefore foster mutually beneficial
business relationships between publishers and search engine operators,
in which the interests of both parties can be properly balanced.
Content will be accessible to all and the present and future Internet
strategies and business models of online publishers will be supported.”
ACAP is being designed to be applicable to every type of content
published online, including video and audio, although the focus for the
initial pilot project is on the specific needs of the print publishers
behind it. It is intended, however, that the completed system will
evolve and develop to meet the changing needs of content owners, search
engines, consumers and technology.
The question remains, however, as to whether web publishers outside of
WAN will be interested in not having all of their content spidered by
Google and other search engines. Most seem to think that it's
beneficial to have free traffic driven to their sites.
David Bass
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