Stuart Corner
Thursday, 08 February 2007 10:07
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Vodafone has signed an 'exclusive' deal with MySpace to make access to the MySpace portal available from mobile phones.
The service will debut in the UK, and according to the two companies "marks the first extension of Fox Interactive Media's leading network of sites into the European mobile marketplace."
Vodafone customers will be able to access MySpace Mobile, edit their own MySpace profiles, find and add friends, post photos and blogs and send and receive MySpace messages from their Vodafone cellphones. MySpace Mobile client software will be pre-loaded on future, selected Vodafone handsets and available for download from Vodafone live!
The announcement gave no indication of launch date in the UK, or where and when the service would be made available subsequently. Nor did it indicate the geographic extent or the nature of the exclusivity.
In December 2006 US carrier, Cingular also announced an exclusive deal with MySpace Mobile that gave Cingular's customers "exclusive access to MySpace Mobile's rich tool set including the ability to edit MySpace profiles, view and add friends, post photos and blogs, send and receive MySpace messages," from their Cingular cellphone. MySpace described the deal as its largest mobile initiative to date.